How to make friends and influence people

“One of the principal techniques to gain the confidence of and, consequently, to influence colleagues: determine what motivates them, and then convince them that the same goal motivates you. That you stand in solidarity with them. If their motivation is promotion, drop subtle hints that you too share this motivation, and cooperation will expedite this mutual goal. It’s called the lock step routine and works on particular kinds of personality.”

Okay. But what is the intent behind this quote?

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